Fraud and identity-related cybercrime have evolved, and with it, the need for more advanced solutions. In this context, facial authentication and Liveness technology have emerged as an effective solution to prevent identity theft. Among other forms of fraud that can be caused by false identities.
Liveness has become one of the most secure authentication technologies. And many industries are already implementing it as part of their fraud prevention plans. So in this blog we will show you everything you need to know about Liveness. Its benefits for businesses and how it has become an essential part of user authentication processes.
What is Liveness?
Liveness and face check technology, are achieved through photographs, the process of accurately identifying unique vital signs that certify someone’s physical presence.
This innovative method includes the detection of facial patterns, specific gestures, and other biometric characteristics.
This authentication ensures with certainty that every interaction is done in a legitimate manner, being executed by a real human being. Liveness is an essential tool to protect the integrity of your company in a digital environment where authenticity is crucial.
This is why many companies and private and governmental organizations have already highlighted the ability of proof of life to prevent fraud. And thus act as a protective layer by confirming the real presence of users.
Indeed, this growth is shown by the statistics. As confirmed by Passport Photo Online. Since the pandemic, the facial recognition market has been booming, from being valued at $3.8 billion in 2020, to having an annual growth rate of 15.4% and is expected to continue to grow.
How does Liveness technology work?
Liveness Detection technology, also known as liveness. It has transformed the way companies authenticate their users. It focuses on the authenticity of human presence in digital environments.
This system stands out for its ability to analyze unique vital signs. Ensuring that interactions with end-users are real, genuine and therefore trustworthy.
The operation of this technology is easy, fast and secure. The user takes a snapshot of their face, which triggers an automated and integrated facial authentication process. In this way, our technology works in three main steps.
- – Detects the user
- – Checks for physical presence
- – Assesses the risk of identity theft
This technology is highly effective against fraud attempts. Such as the use of photographs printed in high definition on paper, images stored on mobile devices (phones, tablets, masks, among others) and although the ingenuity of fraudulent users seems to have no limits. Liveness technology is impenetrable to multiple forms of impersonation, and is currently one of the most secure user authentication options.
Integrate Verifik’s Liveness & Face Check Technology
The integration of Verifik’s Liveness or proof-of-life technology redefines digital identity authentication. By using a machine vision solution built on Edge-AI architecture. Verifik eliminates the dependency on external servers. This allows users to have a more secure and agile authentication experience.
But how does Verifik Liveness & Face Check Technology work? We simplify the task of determining whether a facial image belongs to a real person or is a fake representation (such as a printed photo or a screenshot from a tablet).
By using a deep learning model trained on millions of facial images. Our technology gives results indicating the probability of authenticity of that image. This advanced technology ensures accurate and reliable verification.
Verifik’s Liveness & Face Check Technology the authenticity of facial features in real time. It also guarantees the physical presence of the individual and protects against impersonation attempts or Deepfakes.
The Verifik toolkit allows you to not only validate the physical presence and life of your users. It also allows you to compare this face scanning with the scanning and data capture of identity documents. Thus guaranteeing companies:
- High user registration completion rate.
- Fast verification times
- Anti-phishing capability
Anti-phishing use cases with Liveness technology
Verifik’s Proof of Life or Liveness technology proves its effectiveness in preventing identity theft in different cases and industries. But particularly in user onboarding processes, proof of life guarantees the authenticity of each new profile during the user onboarding process, ensuring that each record is authentic and created by a real person.
On the other hand, in the financial sector, where security is critical and high risk, Verifik’s technology also excels. Real-time facial authentication increases protection by reducing the risk of fraud and ensuring trust in financial transactions.
It is also a key resource in regulatory processes such as Know Your Customer (KYC), serving as a fundamental part of user verification and being complementary to data validation or user identity.
Definitely, Proof of Life or Liveness is an effective solution that guarantees the authenticity of identities in the business environment and strengthens the security of interactions with your end users.
With Vehttps://verifik.co/en/rifik, it only takes three seconds for your users to perform the proof of life and validate that the user’s physical presence matches other photos and documents. That’s how easy, fast, and secure it is to onboard your users with Verifik.
Already implementing this technology in your business? Sign up and try it for free or contact us for personalized advice on our tool.
What is smartENROLL, and how does it help my business?
smartENROLL is Verifik’s comprehensive user onboarding solution that uses advanced identity verification technologies, such as facial recognition, liveness detection, and document scanning. It simplifies the onboarding process by automating tasks, validating data against local and international sources, and ensuring compliance with KYC/AML regulations. With its Passive Facial Liveness architecture, smartENROLL detects presentation attacks using just the same single-image selfie, reducing abandonment rates, preventing identity theft while enhancing user experience. It’s ideal for businesses in any industry looking to onboard users securely and efficiently.
How does smartACCESS improve platform security?
smartACCESS is a password-free login solution that combines Biometric Scanning and one-time passcode (OTP) technology to provide secure and seamless access to your platforms. It verifies facial features in real-time to prevent impersonation and deepfakes, ensuring only authorized users gain entry. By eliminating passwords, smartACCESS reduces the risk of data breaches and simplifies the login process, saving time for both users and businesses. You can customize login options (email, phone, or biometric) to suit your needs.
What is DataBase Screening, and why is it important?
DataBase Screening is Verifik’s service for validating user information against trusted local and international databases, such as Interpol, RUES, SIMIT, and government registries (e.g., CNPJ in Brazil, CUIT in Argentina). It helps businesses verify identities, check for criminal records, and ensure compliance with regulatory requirements. This service is critical for preventing fraud, improving database quality, and maintaining trust in industries like finance, events, and e-commerce.
How does smartENROLL support regulatory compliance?
smartENROLL is designed to help businesses meet legal and regulatory requirements, such as Know Your Customer (KYC) and Anti-Money Laundering (AML) standards. It validates user identities through biometric checks, document scanning, and data verification against multiple sources. By automating these processes, smartENROLL reduces manual errors and ensures your business stays compliant with industry regulations while protecting against fraud.
Can smartACCESS and smartENROLL be customized for my brand?
Yes, both offer advanced customization options. You can adapt the design by modifying colors, text, and messages in the interface and communications to align with your brand’s identity. Additionally, you can enable login options like email, phone, or facial recognition to suit your platform’s needs, ensuring a consistent and secure user experience.
What industries benefit from Verifik’s DataBase Screening?
DataBase Screening is valuable for industries requiring high levels of trust and compliance, including financial services, event management, e-commerce, and healthcare. For example, customers use us to screen people people or even vehicles, all done throught an API integration. This ensures secure operations and regulatory adherence across sectors.
How does smartENROLL prevent fraud during onboarding?
smartENROLL uses a combination of liveness detection, facial recognition, and document verification to ensure the authenticity of users. Additionally, it cross-references user data with trusted databases to detect identity theft or fraudulent documents, providing robust fraud prevention.
How does DataBase Screening integrate with other Verifik products?
DataBase Screening works seamlessly with smartENROLL and smartACCESS to provide end-to-end identity verification. For example, during onboarding with smartENROLL, govenment IDs data is extracted and cross checked with government or criminal records.
